How We Generated 1 Million Customers for House of Spells

How We Generated 1 Million Customers for House of Spells

We’re thrilled to share our journey with House of Spells, our esteemed client, and how we’ve conjured up a milestone of 1 million satisfied customers. 

House of Spells, a haven for Harry Potter fans and fantasy lovers, is a London-based treasure trove filled with magical merchandise. From wands and robes to unique collectables, it’s a gateway to reliving the magic of the wizarding world. However, even the most magical places need a sprinkle of marketing magic to reveal them to the world.

The Challenge

Despite its unique offerings, House of Spells faced the common challenge of expanding its customer base. In a city filled with attractions, standing out and attracting a steady stream of customers was no small feat. That’s where Techtadd stepped in. As our client, House of Spells entrusted us with significantly increasing their customer reach. The goal was ambitious: generate 1 million customers.

Our Strategy

Leveraging our expertise as a digital marketing agency, we crafted a multi-faceted marketing strategy that focused on influencer marketing, moment and seasonal marketing, email marketing, and search engine optimisation (SEO).

Influencer Marketing

Our first step was to tap into the power of influencer marketing. By collaborating with influencers who are avid fans of the Harry Potter series and the fantasy genre, we managed to create authentic connections with their followers. These magical partnerships resulted in a significant surge in awareness and curiosity, drawing more visitors to House of Spells.

Moment and Seasonal Marketing

Recognising the importance of timing, we leveraged moment marketing and seasonal promotions, especially during key dates related to the Harry Potter universe and festive seasons. This approach not only heightened interest but also made House of Spells a go-to destination for gifts and celebrations among fans, increasing footfall and online visits.

Email Marketing

Email marketing became our charm for repeat business. We kept the excitement alive by sending personalised emails highlighting new arrivals, exclusive offers, and magical events. This ongoing engagement helped in building a loyal community of customers who looked forward to receiving these updates.


In the digital realm, visibility is akin to a spell for success. Our SEO efforts ensured that House of Spells ranked at the top of search results for anything related to Harry Potter merchandise and fan experiences. This not only boosted organic traffic but also established the store as the premier destination for fans worldwide.

The Result

The combined efforts of these strategies paid off spectacularly, generating 1 million customers for House of Spells. This milestone not only represented a significant increase in foot traffic and online sales but also solidified House of Spells’ position as a leading destination for Harry Potter and fantasy merchandise in London.

At Techtadd, a leading social media marketing agency London, we believe in creating bespoke strategies that align with our client’s unique stories and goals. Our approach with House of Spells showcases our commitment to innovative and targeted solutions, whether it’s through influencer partnerships, strategic marketing moments, engaging email campaigns, or dominating search engine rankings.

Our journey with House of Spells is a testament to our passion for bringing stories to life and achieving remarkable milestones through digital marketing. We’re not just about numbers; we’re about creating magical experiences that resonate and connect.

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