How We Helped Wizard Alliance Dominate the Niche Market

We believe in turning challenges into success stories. Our collaboration with Wizard Alliance is the perfect example of this belief. Specialising in all things Viking and Celtic, Wizard Alliance has an amazing array of products that deserve the spotlight. Here’s how we cast a marketing spell to boost their B2B connections.

SEA (Search Engine Advertising)

Initially, we began our marketing efforts with Google Ads. We experimented with two different types of ads – Performance Max and Search Ads. Performance Max can be compared to casting a wide net – it helped us garner a lot of clicks and spread our message far and wide, all while keeping our costs down. On the other hand, Search Ads were more precise, like magic arrows hitting the bullseye with a higher click rate. However, they were slightly more expensive.

Short-term SEO

We then marked Wizard Alliance’s spot on the digital map with Google My Business, making it super simple for other businesses to find them on Google Search and Maps. For the techy side, we polished their website’s nuts and bolts, so Google would love it just as much as customers do. Plus, we spread the word by listing them in 100 business directories!

Content Marketing

On the content front, we let their social media shine with photos and stories of their Viking goods – attracting likes, shares, and business interest. Then came a press release that soared to the top of the news, giving them a credit boost and spotlighting their products as the go-to in the UK for Viking wares.

Long-term Strategies

We sent out welcoming emails, sweet deals, and news updates to keep customers engaged over time. Our hashtag hocus-pocus made sure social media posts found the right eyes. To build a strong brand, we connected with communities, started conversations, and shared stories. Link building was like forging alliances – it helped Wizard Alliance become a known name among Viking and Celtic enthusiasts.

Social Media Ads

Every great campaign has a home base – ours was a landing page designed to turn interest into action. Then, with the perfect blend of creative designs and lead forms, we captured the details of potential partners and customers.

We also didn’t shy away from the personal touch – cold calls and conversations gathered from Google and social media brought in a treasure trove of organic leads.

As a leading digital marketing agency Newham, Techtadd is an expert at helping brands stand out within their niche markets. Our strategic approach with Wizard Alliance showcases our ability to blend old-school marketing wisdom with modern digital strategies. We helped the Wizard Alliance conquer new territories, and we can do the same for you.