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Marketing Segments

Market segmentation is the process of dividing a large consumer or business market into smaller groups based on shared characteristics. It helps businesses understand their customers’ needs and behaviors, allowing them to tailor marketing strategies and offerings. By targeting specific segments, businesses can improve efficiency, customer satisfaction, and competitive advantage, ultimately driving profitability. Effective market segmentation requires thorough research and analysis to identify meaningful and viable segments.

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Inbound Marketing

Inbound marketing is a strategic approach to creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships. Your customers are your customers because you provide solutions to their problems.

Outbound Marketing

Outbound marketing focuses on reaching out to the public with non-targeted content to promote products or services. It covers traditional marketing and advertising methods


A brand is a name, term, design, symbol, or any other feature that distinguishes one seller’s goods or services from those of other sellers.


Finance, also known as financial economics, is the study and discipline of money, currency and capital assets .It is related to, but not synonymous with, economics, which is the study of the production, distribution, and consumption of money, assets, goods, and services.


It is defined as a group of people who perform interdependent tasks to work towards accomplishing a common mission or specific objective. Some teams have a limited lifespan.


It serves as the face of your company, coordinating and producing all materials representing the business. It is the Marketing Department’s job to reach out to prospects, customers, investors, and/or the community, while creating an overarching image that represents your company in a positive light.

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Supply Chain

Supply chain management is the management of the flow of goods and services, which includes all processes that transform raw materials into final products between businesses and locations


E-commerce is the activity of electronically buying or selling of products on online services or over the Internet.

Quality Evaluation

A quality evaluation is a quality management activity in which another individual, typically a supervisor or someone from the QM/QA team scores an agent interaction based on key criteria defined in a quality form.

Work Ergonomics

Ergonomics can roughly be defined as the study of people in their working environment. More specifically, an ergonomist designs or modifies the work to fit the worker, not the other way around.


International is defined as the exchange of goods and services across national borders to meet the requirements of the customers. The domestic marketplace refers to goods and services operating within the borders of a particular country and governed by its regulations.

Human Resources

It is the set of people who make up the workforce of an organization, business sector, industry, or economy. A narrower concept is human capital, the knowledge and skills which the individuals command. Similar terms include manpower, labor, personnel, associates, or simply people.

Sales Events

Sales events are time-limited occasions where businesses offer discounts and promotions to attract customers. They drive sales, clear inventory, and create excitement. These events can happen in stores or online, providing exclusive deals.


Emergency goods are those products which a customer buys in case of an emergency or an absolute urgent requirement and for which he / she had not done any planning.

Bespoke Strategy

Bespoke is the art of tailoring that gives a unique personality to your products or services. In sales, a bespoke marketing strategy is good in helping your brand connect with your customers.

Public Relations

Public relations is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception.

Growth Traffic

Website traffic growth is a marketing metric that measures the increase or decrease in visitors to your site typically either month-over-month or year-over-year.

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