marketing consultancy


We will help you with customised strategies, market insights, and innovative approaches to boost brand visibility, engage customers, and drive sustainable growth for businesses through expert marketing consultancy.


We Craft Digital Marketing That Converts

As a top-tier digital marketing agency in the UK, Techtadd is changing social media marketing, helping businesses succeed online. Our expert services go beyond normal limits, connecting well with target audiences. With customised plans and active paid ads, Techtadd boosts online visibility, gets more leads, and makes businesses grow fast. Improve your business with our full solutions. Contact Techtadd now to start your journey to online success.

Marketing Segments

Market segmentation is the process of dividing a large consumer or business market into smaller groups based on shared characteristics. It helps businesses understand their customers’ needs and behaviours, allowing them to tailor marketing strategies and offerings. By targeting specific segments, businesses can improve efficiency, customer satisfaction, and competitive advantage, ultimately driving profitability. Effective market segmentation requires thorough research and analysis.

We Are Experts In

Inbound Marketing

Inbound marketing is a strategic approach centered on creating valuable content tailored to audience needs, nurturing long-term customer relationships. By addressing specific problems, it attracts and engages prospects, guiding them through the buyer's journey with relevant, insightful solutions.

Outbound Marketing

Outbound marketing employs non-targeted content to promote products or services, utilising traditional marketing and advertising methods to reach a broad audience. It involves proactive outreach to the public, aiming to generate interest and awareness through various promotional channels.


Branding encompasses the unique elements—name, design, symbol—that differentiate one seller's offerings from competitors. It's the identity that consumers recognise and associate with quality, values, and promises, shaping perceptions and fostering trust in products or services.


Finance, or financial economics, focuses on the study of money, currency, and capital assets. It differs from economics, which examines the production, distribution, and consumption of money, assets, goods, and services, although they are related disciplines.


Teams comprise individuals collaborating on interdependent tasks to attain shared objectives. Certain teams are transient, uniting for particular projects or missions. They leverage collective skills and efforts to accomplish tasks efficiently, fostering synergy and achieving desired outcomes.


The Marketing Department serves as the company's public face, overseeing the creation of all business materials and communicating with prospects, customers, investors, and the community. Its role extends to crafting a positive company image and maintaining brand consistency.

Supply Chain
Supply chain management is the management of the flow of goods and services, which includes all processes that transform raw materials into final products between businesses and locations
E-commerce refers to electronically purchasing or selling products through online platforms or the Internet. It involves transactions conducted digitally, offering convenience and accessibility to both buyers and sellers.
Quality Evaluation
A quality evaluation is a quality management activity in which another individual, typically a supervisor or someone from the QM/QA team scores an agent interaction based on key criteria defined in a quality form.
International trade involves the exchange of goods and services across national borders to meet customer demands. Conversely, the domestic marketplace pertains to goods and services within a country's borders, subject to its regulations.
Work Ergonomics
Work ergonomics focuses on studying individuals in their work environments. Specifically, ergonomists design or adjust work conditions to suit the worker's needs, prioritising their comfort and efficiency over conforming to rigid structures.
International trade involves the exchange of goods and services across national borders to meet customer demands. Conversely, the domestic marketplace pertains to goods and services within a country's borders, subject to its regulations.
Sales Events
Sales events are time-limited occasions where businesses offer discounts and promotions to attract customers. They drive sales, clear inventory, and create excitement. These events can happen in stores or online, providing exclusive deals.
Emergency goods are items purchased by customers in urgent situations, without prior planning, to fulfill immediate needs or in response to unexpected emergencies where preparedness was not a factor.
Bespoke Strategy
Bespoke is the art of tailoring that gives a unique personality to your products or services. In sales, a bespoke marketing strategy is good in helping your brand connect with your customers.


Our purpose is to build solutions that remove barriers preventing people from doing their best work.


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