Common SEO Mistakes and How to Fix Them
Ever typed a question into Google and ended up on a page that seemed lost in cyberspace? You’re not alone. There’s a whole science behind making sure your website shows up when people search for things online, and it’s called SEO (Search Engine Optimisation). But just like any science, there are mistakes to be made!
Here are some common SEO blunders and how you can avoid them:
Keyword Stuffing: Hurting Your Rankings
Imagine searching for “best pizza places” and finding a page titled “Restaurants with Delicious Food Options.” Not helpful, right? Keywords are the words people type into search engines, and stuffing your content with every keyword you can think of is a big no-no. Search engines can actually penalise you for this tactic! Instead, focus on a few relevant keywords that describe your content accurately.
Fix It: Do some keyword research to find the terms people use to search for what you offer. Tools like Google Keyword Planner can help. Once you have your keywords, use them naturally throughout your content, but don’t overdo it!
Unclear Title Tags: Confusing Searchers
Think of your title tag as the headline for your webpage. It’s what shows up in search results, so make it catchy and informative! But avoid vague titles like “My Website.”
Fix It: Craft clear and concise title tags that accurately reflect your content and include your target keyword. Keep it under 60 characters for optimal display.
Boring Content: Losing Visitors
Would you rather read a phone book or something interesting? Search engines feel the same way! Your website content needs to be engaging, informative, and valuable to your audience.
Fix It: Write content that people actually want to read! Focus on providing value, answering questions, and solving problems for your readers. Use visuals, break up long text with subheadings, and keep your language clear and concise.
Lack of Backlinks: Hurting Your Credibility
Imagine a website with no roads leading to it. That’s kind of what happens when you don’t have backlinks, which are links from other websites to yours. Search engines see backlinks as a sign of trust and authority.
Fix It: Create high-quality content that other websites will want to link to. You can also guest post on relevant websites and directories to build backlinks.
No Mobile Friendliness: Missing Out on Visitors
These days, most people search the web on their phones. If your website isn’t mobile-friendly, you’re missing out on a huge audience (and search engines take notice!).
Fix It: Make sure your website is responsive, meaning it adjusts to fit any screen size. There are many tools and website builders that make this easy.
Don’t let your website get lost in the search engine maze! By avoiding these common SEO pitfalls, you can increase your website’s visibility and attract more visitors.
Need Help Getting Found Online?
Techtadd is a leading SEO agency in London. We can help you develop a comprehensive SEO strategy that gets your website ranking higher in search results and drives more traffic to your business. Contact Techtadd today for a free consultation!
