5000 Leads in Just 3 Months: High Conversion Rate at a Low Lead Cost
Generating high-quality leads is a crucial aspect of a successful marketing strategy in today’s digital age. At Techtadd, we specialise in leveraging digital marketing to help grow your business.
Our partnership with Flexi Recruits, a top-tier recruitment agency, showcases our expertise in generating an impressive 5,000 leads in just three months. However, we focused on more than just the numbers; we aimed to achieve a high conversion rate while keeping the lead cost low. Here’s how we accomplished it.
Understanding Flexi Recruits
Flexi Recruits stands out in the recruitment industry for its exceptional service in the healthcare, hospitality, retail, and IT sectors. Their expertise in facilitating both temporary and permanent placements, and especially in securing sponsored UK jobs, sets them apart. Our goal was to mirror their commitment to excellence by ensuring a stream of high-quality leads.
Strategy Overview
Our approach was multi-faceted, leveraging both creativity and analytics. We crafted a strategy that encompassed social media and organic outreach, search engine optimisation (SEO), social media paid campaigns, and Google AdWords. Each component was carefully tailored to Flexi Recruits’ unique business model and the industries they serve.
Social Media and Organic Outreach
We began by amplifying Flexi Recruits’ presence on social media platforms. Our team crafted quality content that resonated with their target audience, highlighting their expertise in the recruitment industry.
We established a solid foundation for organic growth through consistent engagement and community building.
SEO: The Backbone of Our Strategy
Understanding that the recruitment industry is highly competitive, we implemented an aggressive SEO strategy. We focused on long-tail keywords and phrases aligned with Flexi Recruits’ specialities.
This not only improved their visibility on search engines but also attracted a more targeted audience, significantly increasing the chances of conversion.
Social Media Paid Campaigns
While organic reach laid the groundwork, we accelerated our efforts with targeted social media campaigns. Analysing data and audience behaviour, we designed ads that spoke directly to potential clients and job seekers.
These campaigns were continuously optimised for performance, ensuring maximum impact at minimal cost.
Google AdWords: Reaching the Right People at the Right Time
Google AdWords played a crucial role in our strategy. By bidding on keywords specific to the recruitment industry and Flexi Recruits’ areas of expertise, we placed their services in front of those actively seeking recruitment solutions.
AdWords’ precision targeting capabilities allowed us to maintain a low lead cost while attracting highly interested prospects.
The Outcome
The result was nothing short of remarkable. In just three months, we generated 5,000 high-quality leads for Flexi Recruits. But it wasn’t just about the quantity. The strategies implemented ensured that these leads were high calibre and significantly interested in what Flexi Recruits offered, enhancing the conversion rate.
At Techtadd, we’re not just about creating leads; we’re about crafting success stories. If you’re searching for a digital marketing agency near me that can transform your business’s digital marketing strategy and help you achieve remarkable results, let us be part of your success story.
